Our Work

Our citywide campaign for Aladdin’s 10th anniversary on Broadway brought Agrabah to NYC. We transformed New York City, turning every journey into a Broadway celebration.

We crafted a sleek new anniversary logo that seamlessly integrated with the Empire State Building’s branding.

We refined our tools, redefined our tactics, and doubled down on results. For the Radio City Christmas Spectacular, it wasn’t just growth, it was growth with purpose, precision, and holiday magic that reached the fans who mattered most.

From tip-off to final pitch, we fired up Knicks, Rangers, Devils, Sabres, and Yankees fans with a data-fueled digital launch of the Gotham Sports App.

We turned up the volume on a Broadway classic – delivering a vibrant seasonal campaign that captured the timeless thrill of live theater. Inspired by the show’s iconic visuals, our creative radiated joy, nostalgia, and energy across high-traffic placements throughout the city.

To spark excitement and grow the game, we built an interactive digital experience that turned soccer fandom into a swipe-worthy journey. Our playful web app helped users discover their perfect match, using GIFs, visuals, and personality-driven prompts to pair fans with a team they could cheer for. With thousands of shares and a flood of new engagement, we transformed casual curiosity into club loyalty.

We transformed a birthday into a global fan celebration, uniting productions across continents with a social-first video campaign built for maximum impact. From concept to choreography, we crafted every detail to ensure one cohesive, high-voltage moment.

We rallied die-hard fans with a full-funnel campaign that blended smart targeting with personalized creative, reaching audiences on TV, digital, and social at just the right moments. Our approach kept the energy high and the engagement higher, driving record-breaking revenue and setting a new standard for sports marketing in New York.

We ignited a global wave of content to launch a next-gen residency, inviting top creators in music, tech, and travel to experience the immersive power of Sphere Las Vegas. With exclusive access and real-time social storytelling, the campaign generated high-impact posts that now anchor Sphere’s long-term marketing strategy. The result: a bold fusion of fandom, innovation, and influence that positioned the venue as the future of live entertainment.

To mark two decades of a Broadway phenomenon, we brought together past and present cast members for two reimagined music videos, giving fan-favorite songs a fresh, cinematic twist. Inspired by the show’s iconic design and enduring story, the campaign blended nostalgia with surprise, reigniting fandom and welcoming a new generation of fans into the world of Oz.

We led the charge in launching the New York International Auto Show, designing bold key art, producing a high-impact TV spot, and delivering a media strategy built to turn heads. From screen to skyline, our work fueled buzz, drove ticket sales, and made sure the city knew: the road to big reveals started here.

We built and executed a targeted media strategy for one of the most anticipated matchups in boxing, Taylor vs. Serrano at Madison Square Garden. Our campaign focused on reaching fans where passion meets action, driving awareness, engagement, and ticket demand for this history-making event.

To support the launch of Roll by ADP, we executed a performance-driven media campaign focused on app installs and in-app purchases. By strategically targeting both upper- and lower-funnel audiences, we exceeded cost-per-purchase benchmarks through continuous optimization and smart budget deployment during key business moments.

We drove appointment bookings for a prominent tax preparation company by prioritizing Non-Brand paid search and leaning into bold, quippy messaging to stand out from larger competitors. Our media strategy focused on high-intent search terms, performance-based optimizations, and efficient keyword targeting.

We developed and executed a targeted media plan to support Billy Joel’s landmark performances at Madison Square Garden, part of his historic residency as the venue’s first-ever music franchise. With ticket sales already underway, our strategy focused on reaching high-intent buyers throughout the campaign window to keep one of music’s greatest icons in the spotlight.