Nasdaq's Jane King Interviews Damian Bazadona

How to Power Live Performance Brands

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I had the pleasure of sitting down with the folks at Nasdaq as part of Jane King’s Innovator Series. We discussed my start in the New York City entertainment industry as a DJ, how my passion for technology and live experiences grew into the business Situation is today, and how to power live performance brands. We also discussed the impact of technology on the four P’s of live experience:

  • Product
  • Price
  • Place
  • Promotion

In addition to discussing how technology is changing digital marketing and live experiences, we discussed marketers’ role in matching people’s passions with the right product. That matching process can be data-driven, but there is also an important human element required – your team needs to be representative of the communities you are trying to serve.

Jane and I both agreed that the world is a better place when people are doing rather than having. I hope you enjoy our conversation, I know I did.

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