We serve them so they can serve others.
Please consider giving in this time of need.
We Build Passionate Communities
Situation is a digital-first marketing agency in New York City. Our work spans creative, media, communications, and technology solutions for a wide range of industries.
Since our founding in 2001, we’ve worked with some of the world’s leading brands including Stoli Vodka, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, Meals on Wheels America and The Ad Council. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world’s most passionate brand communities. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. As an agency, we bring a spirit of corporate citizenship into everything we do.
Capabilities
We concept and execute effective digital campaigns that apply creative solutions to business challenges and move brands forward while building passionate communities along the consumer journey.
We develop social content that ignites meaningful dialogue and invites consumers into the brand community by harnessing real-time moments and strategically planned touchpoints.
We create seamless web experiences that align a brand’s voice to their presence online. By tapping into the latest development tools and trends, we generate user-centric systems that help move businesses toward a digital-first future.
We manage social communities by building a world that a brand’s audience truly wants to be a part of. By expertly engaging and maintaining a genuine community presence, we elevate the brand experience across all social platforms.
We plan and buy media using first-party data from almost two decades of work. We’re continually optimizing our practices to ensure we’re reaching clients’ goals as efficiently and effectively as possible.
By optimizing touchpoints and skillfully understanding consumers’ search patterns, we ensure we’re front-and-center for existing customers and new customers alike.
We bring a combination of gut and data – both built over our eighteen years in business – to our analyses. We focus on making our insights actionable and leveraging them for continued growth.
With over 18 years of experience, we offer clients end-to-end virtual and live event production services: full service creative, production and technology solutions to produce the optimal live event that meets your business needs.
Work
Social Engagement
DEAR EVAN HANSEN:
CAST ALBUM RELEASE
Starting with a small dedicated group of fans, we leveraged the Dear Evan Hansen songs to drive awareness, excitement and buzz. The result was an unprecedented cast album launch in Broadway history.
Content Creation
MEAN GIRLS ON BROADWAY:
WE MADE FETCH HAPPEN
From unofficial pop-culture holiday to official Broadway celebration, we made October 3rd Mean Girls Day into a national conversation. Our team created more than 160 unique assets resulting in millions of impressions—plus we made the word “fetch” happen for real.
Website
THE METROPOLITAN OPERA:
SUBSCRIPTION FINDER
How do you choose between 26 different operas for one amazing season at The Met? We created The Subscription Finder, a personalized concierge service that streamlined nearly 80,000 website visitors to find more info and the right tickets.
Media
NEW YORK PHILHARMONIC:
A DISPLAY AD YOU’LL ACTUALLY HEAR
We needed a way to get classical music enthusiasts to the New York Philharmonic—without the music and a limited budget. Using a single small banner and GDN placement targeting campaign only on YouTube.com, we brought listeners right to audio samples on nyphil.org and then to live concerts.