Welcome to Situation

A Marketing Agency for Unforgettable Experiences

We build audiences for the
awe-inspiring, heart-pounding, crowd-roaring,
unforgettable experiences that stay with us forever.

Featured Livestreams

Yellow-green text Finding Audiences on a dark green gradient background.

Broadway Audience Series: Finding Audiences in a Fragmented Media Landscape

Two photos side by side: On the left, two people sit indoors smiling and laughing. On the right, a diverse group of people outdoors cheer and react with excitement at an event or concert.

The Intermittent Audience: How Occasional Buyers Discover Broadway

Three spotlights shine downward, casting overlapping white beams against a textured blue background. The lights are evenly spaced and create a bright, illuminated area in the center.

From Show to Season: Taking a Chance to Breathe and Dream Big

The image features the words Early Adopters in large, bold, yellow-green text centered on a dark green gradient background.

Early Adopters: How Audiences Decide to Buy Before Opening Night