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Situation is a Digital-First Marketing Agency That Drives Meaningful Action
For over twenty years, Situation’s crafted campaigns for leading global brands like Disney Theatrical Group, The Empire State Building, HBO, National Geographic, The Guggenheim, The Metropolitan Opera, Major League Soccer, Roundabout Theatre Company and Wicked.
We develop and leverage proprietary insights from the front lines of the world’s most passionate audiences in order to drive real impact for brands through creative, media, communications, and tech solutions.
And we do it with style.
UGC Music Video
DEAR EVAN HANSEN: “YOU WILL BE FOUND” VIRTUAL CHOIR
In honor of its first anniversary on Broadway, we created Broadway’s first-ever Virtual Choir for the Tony Award®-winning musical, DEAR EVAN HANSEN. From Japan to Norway, fans from 31 countries around the world joined together to prove that every voice matters.
Launch Campaign
ONE WORLD OBSERVATORY: 1NSPIRED
What happens when you take some of the most inspired people in the world and put them in one of the most inspiring places? A series of breathtaking, singular views of and from the newly opened One World Observatory, courtesy of 10 unique NYC visionaries.
Livestream Event
MEAN GIRLS DAY
Did MEAN GIRLS Day pave the way for Busy Philipps joining the cast of Tina Fey’s Girls5eva? Who’s to say, but after these two grool gals hung out for a livestream of the Mean Girls movie, bonding over Burn Book insults, cheese fries and fun with MG mega-fans utilizing as-yet unreleased Facebook Live interactive features, let’s just say it wouldn’t shock us.
Interactive Social Content
BRAVO: JERSEY-FYING THE NATION
For Season 7, the cast of Bravo’s RHONJ took over Snapchat–Jersey style. With the premiere airing just after the Fourth of July, these New Jersey icons were transformed into American icons with a super snappy campaign that brought fireworks from your TV to your phone screen, with coast-to-coast geofilters popping up at holiday hotspots.