We Build Passionate Communities

Situation is a digital-first marketing agency in New York City and London. Our work spans creative, media, communications, and technology solutions for a wide range of industries.

Since our founding in 2001, we’ve worked with some of the world’s leading brands including The Empire State Building, The Metropolitan Opera, HBO, Major League Soccer, Wicked, National Geographic, The Guggenheim, Disney Theatrical Group, and Roundabout Theatre Company. Our competitive edge continues to be our ability to develop and leverage proprietary insights gathered from joining the front lines of the world’s most passionate brand communities. Situation has also been honored with numerous workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. As an agency, we bring a spirit of corporate citizenship into everything we do.

Clients

Capabilities

Campaign Development

We concept and execute effective digital campaigns that apply creative solutions to business challenges and move brands forward while building passionate communities along the consumer journey.

Social Content

We develop social content that ignites meaningful dialogue and invites consumers into the brand community by harnessing real-time moments and strategically planned touchpoints.

Website/UX

We create seamless web experiences that align a brand’s voice to their presence online. By tapping into the latest development tools and trends, we generate user-centric systems that help move businesses toward a digital-first future.

Community Engagement

We manage social communities by building a world that a brand’s audience truly wants to be a part of. By expertly engaging and maintaining a genuine community presence, we elevate the brand experience across all social platforms.

Paid Media

We plan and buy media using first-party data from almost two decades of work. We’re continually optimizing our practices to ensure we’re reaching clients’ goals as efficiently and effectively as possible.

Paid Search

By optimizing touchpoints and skillfully understanding consumers’ search patterns, we ensure we’re front-and-center for existing customers and new customers alike.

Insights

We bring a combination of gut and data – both built over our eighteen years in business – to our analyses. We focus on making our insights actionable and leveraging them for continued growth.

Events

With over 18 years of experience, we offer clients end-to-end virtual and live event production services: full service creative, production and technology solutions to produce the optimal live event that meets your business needs.

Work

UGC Music Video

DEAR EVAN HANSEN: “YOU WILL BE FOUND” VIRTUAL CHOIR

In honor of its first anniversary on Broadway, we created Broadway’s first-ever Virtual Choir for the Tony Award®-winning musical, DEAR EVAN HANSEN. From Japan to Norway, fans from 31 countries around the world joined together to prove that every voice matters.

Read More

Launch Campaign

ONE WORLD OBSERVATORY: 1NSPIRED

What happens when you take some of the most inspired people in the world and put them in one of the most inspiring places? A series of breathtaking, singular views of and from the newly opened One World Observatory, courtesy of 10 unique NYC visionaries.

Read More

Livestream Event

MEAN GIRLS DAY 2019

Did MEAN GIRLS Day 2019 pave the way for Busy Philipps joining the cast of Tina Fey’s Girls5eva? Who’s to say, but after these two grool gals hung out for a livestream of the Mean Girls movie, bonding over Burn Book insults, cheese fries and fun with MG mega-fans utilizing as-yet unreleased Facebook Live interactive features, let’s just say it wouldn’t shock us.

Read More

Interactive Social Content

BRAVO: JERSEY-FYING THE NATION

For Season 7, the cast of Bravo’s RHONJ took over Snapchat–Jersey style. With the premiere airing just after the Fourth of July, these New Jersey icons were transformed into American icons with a super snappy campaign that brought fireworks from your TV to your phone screen, with coast-to-coast geofilters popping up at holiday hotspots.

Read More

Awards