Case Studies
365 Days of Girlhood: A Live Broadcast Celebration
![TikTok Star Dylan Mulvaney in a purple dress.](https://www.situationinteractive.com/wp-content/uploads/2024/02/365_Days_of_Girlhood_Post_featured.jpg)
Challenge
TikTok Star Dylan Mulvaney celebrated one year of sharing her experience as a trans woman on social media by starring in a live-streamed concert to raise money for LGBTQ+ organizations. We were honored to support the 365 Days of Girlhood team with their broadcast.
What We Did
Live Stream Production
Broadcast Strategy
With so much anger and outright discriminatory and inflammatory rhetoric towards this community, to come together with fellow industry colleagues to help create and broadcast Dylan’s personal journey and her efforts to lift up these voices was incredibly moving and gratifying.
Results
$200,000
in Donations