Case Studies

Hong Kong Ballet: A Multi-Channel Media Plan

Two dancers from the Hong Kong Ballet perform on a red bed


Hong Kong Ballet needed a full-service agency to promote their U.S. premiere of Romeo + Juliet. Our team created a multi-channel media plan that resulted in a successful sold-out run.

What We Did

Digital Media Buying

Digital Media Planning

OOH Media Planning

Hong Kong Ballet came to New York for the first time since the pandemic shutdown, and we worked with them to build a multi-channel media plan to promote the US Premiere of their Romeo + Juliet. It was a thrill to plan a full strategy including direct mail, out of home, and a robust digital plan utilizing the incredible video footage from the HK Ballet team. Despite a 12-hour time difference, we had collaborative and creative conversations with the team, and we sold out both performances!

Dorothy Trigg,
Account Supervisor



ROI (Digital)




Sold-Out Performances