Hong Kong Ballet: A Multi-Channel Media Plan

Hong Kong Ballet came to New York for the first time since the pandemic shutdown, and we worked with them to build a multi-channel media plan to promote the US Premiere of their Romeo + Juliet. It was a thrill to plan a full strategy including direct mail, out of home, and a robust digital plan utilizing the incredible video footage from the HK Ballet team. Despite a 12-hour time difference, we had collaborative and creative conversations with the team, and we sold out both performances!