Case Studies

One World Observatory: 1NSPIRED

Inspiring a city (and the world).

The One World Trade Center in between two buildings


Announce the public opening of One World Observatory in New York’s new One World Trade Center building.

What We Did

  • Content creation
  • Online video
  • Social content
  • Video production


We created a campaign that sparked the same feelings as the view itself—hope, inspiration, and awe.

Downtown Manhattan holds many memories for New Yorkers, the country, and the rest of the world. With the opening of One World Observatory at the top of the tallest building in the Western Hemisphere, we needed to establish a hopeful and inspiring tone, capturing the essence of the experience.

The 1nspired campaign is all about looking toward the future, a future as dynamic and authentic as the city itself. It answers the question: “What happens when you take some of the most inspired people in the world and put them in one of the most inspiring places?”

We invited a group of NYC visionaries—artists, educators, students, scientists, historians and more—to join us for an exclusive event at the Observatory. We filmed their reactions to the experience, and created a video series that focused on the inspiration and exhilaration of being at the top of the world.


The 1nspired campaign’s lifespan will continue post-opening, with all guests of One World Observatory invited to contribute their own unique stories and reflections.


Video Series

2.5+ Million

People Reached


Engagement Lift