When was the last time you looked at your site like a consumer? Summer is often the only chance we have as arts marketers to take a step back and look at larger-picture strategy before we’re in the day-to-day madness of the full season. While there’s a small window without fires (LOL), now is a [...]

Yeah, that’s the ticket… I’ve been fascinated by event ticketing for years, both personally and professionally. As digital marketers, our work has placed us next to dozens of ticketing solutions, and occasionally, when they have the ability to choose how to sell their tickets (many do not), our clients have hired us to help them [...]

Almost two weeks have passed since Broadway's biggest night of the season.  A heaping congratulations to all the winners, nominees, presenters, performers, and every single person who in some way, shape, or form makes this industry happen. The headlines on the night celebrated the big wins, the fashion, the speeches, and the late-night revelry.   But [...]

At the beginning of the year, our Technical Lead and eight-year agency veteran, Cyrus Collier, said he was thinking about hosting a meetup in our office for web developers, specifically those who have worked with Tessitura, in the Spring. Always one to support a party, I told him I thought it was a great idea [...]

Situation has been in the Broadway business for 23 years. Our agency’s anniversary falls in the vicinity of the Tony Awards each season. And every year when I have the privilege to go to the Tony Awards, I’m reminded of just how lucky I am to have founded this agency many moons ago. It’s a [...]

Each year, the Future Today Institute releases a new version of its Tech Trends Report, which is a comprehensive document that attempts to predict how emerging technology will shape our world in the coming year. FTI’s CEO, Amy Webb, presents key findings from the report live on stage at South by Southwest and makes the [...]

As we near the end of the 2023-24 season, before we all head off to the beach for  *checks watch* 12 minutes of relaxation before diving in to next season, we’d like to take a moment to reflect on all of the hard work done in the Arts & Culture media space this past year.  [...]

On the heels of the Spring Road Conference, I’ve been thinking about the expanding demographics of Broadway-goers, the innovations, the collaborations in tech on the horizon, and the importance of touring to the health of our industry. Every theater lover remembers their first theatrical experience. For most American audiences, the magic of theater was brought [...]

Last week I attended IPW, the travel and tourism conference created by the US Travel Association held in Los Angeles. Between Diana Ross's performance at the opening ceremony and the final event held at Universal Studios, it was a 3-day celebration of travel and tourism chock-full of meetings, conversations, and lots of coffee. Over 5,700 [...]

Can you feel it under your feet? New York City live events are having a moment right now. As a marketing and advertising professional who thrives in the bustling world of live entertainment, I can see this city is flourishing in ways we haven’t seen since the pandemic. And, wow, is it exciting! “New York [...]

How many minutes a day do you spend on social media? How many minutes do your kids spend on social media? What about your parents? Situation has always had an audience-first media strategy and the truth is, so much of our current audience and the audiences we’d like to reach spend time on social media. [...]

I love traveling, so I was elated to fly to San Francisco, California to represent Situation at the TV of Tomorrow Conference.  In addition to speaking on a panel of fellow Ad Strategists, I participated in conversations about the future of television content strategy, ad buying, and consumption habits. The two-day event overlooking the Golden [...]

Earlier this week, much of the world looked to the sky in a rare moment of collective awe at the eclipse passing overhead. I know I wasn’t the only one who felt deeply moved by it. You could feel a collective sense of warmth and wonder. The tops of buildings in urban areas were full [...]

Why Focus on the Legal Implications of AI? In June of 2023, we gathered marketers from the nonprofit, higher education, arts & culture, theatrical, attractions, and sports industries to discuss the AI boom and what it meant for our businesses. This was the dawn of the ChatGPT storm, and many were unsure what this not-so-new [...]

Generative AI tools have been slowly coming online for about half a decade, but the debut of ChatGPT in November 2022 is generally considered to be the moment that the world started paying attention, largely because that’s when anyone could play with OpenAI’s version of the tech for free (and soon you won’t even need [...]

For those of you who did not attend The New York City Tourism + Conventions Annual Meeting last week, I highly recommend becoming a member and attending next year. Many of us know that in 2023, tourism was up almost 10%. At last week’s meeting, NYC T+C shared that the forecast for 2024 calls for [...]