Every once in a while, something happens that reminds you just how powerful it is when students feel seen, valued, and inspired. For all of us at Situation Project, that moment is now. I'm incredibly proud to share that Situation Project has been awarded a special grant from The New York Times Communities Fund—a major recognition of how New [...]
Broadway is nothing short of extraordinary. It’s where stories come to life in ways that can’t be replicated anywhere else, where a few hours in a theater can transport audiences across time, space, and emotion. It’s a cultural institution, an engine of creativity, and, for many, a lifelong dream realized. But while the magic of [...]
This article was originally published on Playbill on February 19, 2025. For Damian Bazadona, the founder of Situation Group and the nonprofit Situation Project, access to the arts has never been a privilege—it’s a necessity. That belief has shaped his life’s work, opening doors to thousands of young people who might otherwise never step inside [...]
The Ultimate Fan Engagement Playbook: What Keeps Audiences Hooked Unlock exclusive, insider secrets from the world's most prestigious entertainment and sports marketing leaders. Discover the hidden strategies top brands use to cultivate enduring fan engagement. Download Now What do Major League Soccer, PBS, and Opera have in common? If you said passionate, devoted fanbases, then [...]
Audiences today aren’t just looking for experiences—they’re craving moments that immerse, inspire, and transform. The need for marketers who can fuse bold storytelling with cutting-edge strategy has never been stronger. Situation has joined forces with NYU Tisch School of Drama to create From Storytelling to Story Selling: Live Experience Marketing, an innovative new lab course [...]
When you walk into an event like Crain’s Crossroads, you feel it. That hum of energy, the buzz of possibility. It’s not just a room full of smart people—it’s a room full of people daring to ask, what’s next? After the event, I sat down with Jordan Person, Managing Partner at Town Hall, our sister [...]
When the year-end frenzy hits, how do we cut through the noise? That’s exactly what I set out to explore with Juliette Reilly, the incredible social strategist at Situation’s sister agency Town Hall that serves mission-driven organizations including nonprofits and education institutions, and Maureen Murray, their powerhouse account supervisor. At Situation, we’ve been wrestling with [...]
Entertainment has become a driving force behind current travel trends. From once-in-a-lifetime events like solar eclipses to massive concerts and major sporting fixtures, people are ready to travel and spend for unforgettable experiences. Even with ongoing inflation concerns and tighter budgets for consumers, when it comes to travel, people can be seen extending their trips, [...]
Let’s Talk About Efficiency In today's media world, we can target consumers to the most minute level with our advertising, even with the depreciation of third-party cookies. This shift in technology has given us incredible customization opportunities in terms of communication strategy and the ability to target creative person to person. However, what is often [...]
Stephanie Sciandra Smith: Chris, you’ve been with us for almost three years now, right? Chris Hemingway: (laughs) Yes, almost three years. Time flies, doesn’t it? Stephanie: Before we dive into all things Broadway and live events, you made a big shift from film and TV to live theater. Now that you’ve been with us for [...]
CTV Advertising Set for Significant Growth in 2024 Connected TV (CTV) advertising in the UK is poised for significant growth in 2024/2025, as streaming services continue to outpace traditional TV. According to recent forecasts from IAB UK, CTV ad spend is expected to surpass £1.2 billion this year, driven by the widespread adoption of streaming [...]
The Tessitura Conference is the most invigorating and also exhausting week of the year. It feels amazing to be surrounded by some of the smartest, most dedicated arts administrators from across the country and around the world. Trying to take it all in, learn, and connect can sometimes be overwhelming in the best way. I [...]
Damian Bazadona, Situation’s President & Founder, and I recently discussed the importance of the Olympics on building enthusiasm for the live events industry. There’s no question that the Olympic Games are a source of inspiration, joy, and connection for so many people across the country and around the globe. They’ve been playing in our office [...]
We’re Heading to D.C. for the 2024 Tessitura Learning and Community Conference It’s been almost 15 years since the first time I attended the Tessitura Learning & Community Conference as a representative of the Met Opera. When I worked in-house at nonprofits, my conference experience was heavy on the “Learning” side of things. There are [...]
Two weeks ago, I had an early morning cross-country flight booked from San Francisco to my home in NYC. My flight was on a Saturday, and as I was packing my bags the morning before, the world's IT systems were melting down. Hard. Since I wasn't scheduled to fly on the day of the incident [...]
Situation has an impressive body of work spanning 20+ years in the Broadway and Arts & Culture industries. Our reputation as an award winning agency for Broadway shows, regional theatre, museums, opera, and classic arts is well-known. But one of the largest parts of our business is our sports, attractions, and live events vertical. We've [...]
