Case Studies
Disney Theatrical Group: Capitalizing on the Concert
In Their Bespoke Copy Era
Challenge
Disney Theatrical Group saw an opportunity to capitalize on one of the biggest moments of the year—the Eras Tour. Our bespoke billboards nodded to the live event going crowd, reminding them of the magic nearby.
What We Did
OOH Advertising
Disney’s core audience is the live event-goer who wants to see an epic show with a one-of-a-kind experience. Surrounding The Eras Tour, one of the biggest concerts in recent history, felt like a no-brainer. Taglines for our billboards centered around Swiftie-isms and jokes that die-hard fans would love. Bringing an element of joy and fun was key to the success of this.
Results
497,877
Impressions
217,000
Taylor Swift Fans Reached
1 FINALIST
“Best Out-of-Home Campaign” for the Digiday Media Planning and Buying Awards