Case Studies

Disney Theatrical Group: Capitalizing on the Concert

In Their Bespoke Copy Era

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Disney Theatrical Group saw an opportunity to capitalize on one of the biggest moments of the year—the Eras Tour. Our bespoke billboards nodded to the live event going crowd, reminding them of the magic nearby.

What We Did

OOH Advertising

Disney’s core audience is the live event-goer who wants to see an epic show with a one-of-a-kind experience. Surrounding The Eras Tour, one of the biggest concerts in recent history, felt like a no-brainer. Taglines for our billboards centered around Swiftie-isms and jokes that die-hard fans would love. Bringing an element of joy and fun was key to the success of this.

Kyle Fox,
Account Group Director





Taylor Swift Fans Reached


“Best Out-of-Home Campaign” for the Digiday Media Planning and Buying Awards