Roundabout Theatre Company presents a variety of plays and musicals on its five NYC stages. As an existing Tessitura client who rents out their three Broadway venues—Studio 54, the Stephen Sondheim Theatre, and the American Airlines Theatre—Roundabout was interested in building an online solution to directly sell individual tickets for their tenants’ shows. To integrate with their current database infrastructure, Roundabout had a strong preference to use Tessitura as their ticketing and CRM provider, and envisioned a custom-built web application that would leverage the Tessitura API.

After an extensive period of discovery and definition, Situation proposed a web application that would be the primary digital box office for tenants of Roundabout rental venues. It would be a robust web application using a modern, serverless solution to ensure scalability and perform reliably during heavy traffic periods. Additionally, with an eye on satisfying consumer preferences, Criterion Ticketing would offer a best-in-class user experience for guests on mobile devices and would be designed with an “accessibility first” mindset. Tessitura Network would provide all performance and pricing data and would accept orders from the web application. The scope of this project included the design and development of a product to sell individual tickets that prioritized the user experience. In addition, producers would be offered more branding opportunities for their shows, allowing for a greater overall alignment with marketing and ensuring a clean and professional checkout experience for guests.

With a solid architecture defined, Situation worked using an agile project management method. By putting designs and early versions of working software in front of users early and often, we were able to gather feedback, rapidly iterate, and efficiently refine the user experience.