The AI Concierge: AI’s Growing Role in The Tourist’s Journey

According to a recent consumer survey by Arrivia, 33% of U.S. adults have used AI for trip planning. Whether that surprises you or you’ve already relied on the tool for an itinerary of your own, one thing is clear: the way that some people search is changing fast—and so is the way they discover live experiences.

On June 12th at 12 PM ET, we hosted a discussion about how these tools are being used right now. We looked at some examples and reflected on what it all means—like what shifts when people aren’t just searching, but seeking recommendations, stories, and personalization from AI.