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Video curation is a great way to test the value of video for a brand. #IWNY A small business that cant afford video... curates. #IWNY Curation is a cure to overwhelming noise #IWNY It's more valuable to focus on the demo breakdown of the ppl who engage (RT, mention or TAT) than simply like/follower demos #IWNY Be smart with using demo data you receive with social sites (FB insights, YouTube analytics) to inform your on & offline media buys #IWNY

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