Broadway Audience Series: Finding Audiences in a Fragmented Media Landscape

Today’s Broadway audiences don’t discover shows the way they used to. Instead of following a predictable path from ad to purchase, they’re navigating a fragmented media landscape shaped by social platforms, streaming content, influencers, podcasts, search, and countless other touchpoints.

Join us on Wednesday, September 30 from 12–1 PM ET for the next installment of our Broadway Audience Series, where we’ll explore new research on how today’s audiences consume media, where they’re discovering Broadway, and what channels are most influential throughout the ticket-buying journey. Together, we’ll unpack the changing media habits of Broadway audiences and discuss what they mean for marketers looking to reach the right people at the right time.