How Well Do You Know Today’s Live Event Audience? "*" indicates required fields Step 1 of 3 33% Audiences aren’t just attending more live events, they’re attending differently. Sports fans are buying concert tickets. Concert lovers are sampling Broadway. Theatergoers are shifting their behaviors, too. We surveyed 5,768 people across nine U.S. markets to understand these shifts. Test your instincts below, then get the full report. Which audience segment attends the most live events each year?* Theater-preferred fans Concert-preferred fans Sports-preferred fans Want the full Audience Crossover Report? We’ll send you the complete insights report, including 2026-ready takeaways. Email* Terms* I agree to the Terms & Conditions and Privacy Policy.*** Required Fields
