Reddit Said It – Max Campaigns Available To All Advertisers

In the beginning of this year, Reddit opened a Beta to select advertisers called Reddit Max. This new, automated campaign type utilizes AI that can help predict the value of each impression to improve performance and streamline campaign management. As of September 3rd, 2026, Max has graduated and is available to all advertisers across the platform.

The campaigns act similarly to Google Performance Max or Meta Dynamic Ads – advertisers provide several headlines, creatives, and CTAs to the platform, along with audience targeting suggestions. Alternatively, advertisers can opt to use AI headline generation to recommend headlines with trending Reddit lingo. Using automated bidding and budget allocation, the campaigns mix and match creatives to target impressions to those with the highest likelihood of conversion.

With the rollout, Reddit also provided three additional updates to ensure users get more value out of their Max campaigns:

1. Advertising API Availability – The Reddit API now supports Max campaigns
2. Smartly Integration – The first third-party partner to support Max campaigns
3. Asset Groups – Allows advertisers to organize multiple sets of creative within a singular Max campaign

Want to put your campaigns to the Max? Check out the news release from Reddit here.