Promoted Pins: An Opportunity to Build Location-Centric Campaigns

Google Demand Gen has introduced a new placement designed to transform how users discover and explore locations. Advertisers can now engage audiences directly within Google Maps inventory using integrated promoted pins.

This feature provides a significant advantage for restaurants and experiential venues, for example, that also rely and measure the impact of same-day walk-ins. By leveraging promoted pins, businesses can appear prominently on Google Maps as nearby users, such as in-market tourists, search for local spots.

Campaign strategies can be tailored flexibly:

• Run a comprehensive Demand Gen campaign across all available channels.
• Utilize channel controls to allocate budget exclusively to Google Maps.

This update offers advertisers a powerful tool to drive local discovery and boost real-time foot traffic. Click HERE to learn more about the rollout and excitement around building fully location-centric campaigns.