The Price Is Perception "*" indicates required fields Step 1 of 4 25% Take our quiz inspired by new research from Situation, surveying more than 7,000 live experience ticket buyers. See how perception shapes behavior, and how closely your instincts match theirs. When it comes to buying Broadway tickets, what do most people care about more—price or seats?* Seat location Price How much do audiences overestimate the cost of a typical Broadway ticket?* Around 10% Around 20% Around 30% Ready to see the full story? * Required Fields This is just the beginning of The Price Is Perception report, a deep dive into how cost, emotion, and psychology shape live entertainment Broadway purchasing. If you’re interested in learning more, enter your email below to get the full report in your inbox.Email* Terms* I agree to the Terms & Conditions and Privacy Policy.**
