Meta rolls out Meta-Enabled Conversions API

On April 27, 2026 Meta enabled the simplest solution yet to allow advertisers to enable server side tracking with a single click inside of Events Manager without needing custom code, developer maintenance and server side hosting.  Essentially this deployment option relies on the operation of the Meta Pixel and shares events with the Meta-Enabled Conversions API.

As of this writing most advertising accounts have been retroactively enabled with this functionality.  However for new Meta Pixel setups and implementation, the process is simple as one click when creating your Meta Pixel.  All the traditional methods for deploying CAPI still exist including the traditional server side tracking and partner integrations.

For more information on this and the traditional methods for setting up CAPI please see the following article.