Instacart and Gopuff Announce New, First-of-its-kind Partnership in the U.S

Food lovers rejoice! Hot off the press, it has been announced that Instacart and Gopuff will be expanding their partnership, allowing Gopuff to join the Instacart marketplace while also leveraging Instacart Carrot Ads technology to power advertising on its own digital storefront in the US.

For advertisers, the move extends the reach of the Instacart ads ecosystem to Gopuff’s set of online shoppers, creating another opportunity to connect with consumers who are closer to the point of purchase. While the number is approximate, about 9,000 brands are currently using Instacart Ads and will now be able to extend their campaigns to Gopuff and BevMo! Consumers, while Gopuff continues to offer its customized advertising experiences through its own platform.

With this expansion, Instacart further solidifies itself as the main technology layer that connects brands with shoppers across multiple commerce environments! Read more.