Thought Leadership
Here Comes Zuma: The Trade Desk Rolls Out Platform Updates
The Trade Desk is expanding its AI offering with Zuma, the latest evolution of Kokai. Built to help users work more efficiently, the update brings a refreshed user interface, new AI-powered assistance and enhanced measurement tools to better understand campaign impact and performance.
By taking on more of the analytical heavy lifting, Zuma aims to help users navigate faster and make confident data-backed optimizations and clearly prove the value of every ad dollar.
Two features we’re especially excited to explore?
- Audience Unlimited: Use AI-powered audience discovery to uncover and expand audiences that may have been difficult to identify through traditional audience-building approaches, helping discover new opportunities and extend campaign reach.
- Conversion lift enhancements: Enhanced lift study tools make it easier to measure the incremental impact of campaigns and gain deeper insights into how advertising is influencing business outcomes.
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