Fandom Unpacked Announces Official Partnership with INTIX

FOR IMMEDIATE RELEASE

Fandom Unpacked Announces Official Partnership with INTIX
The podcast series from Situation joins forces with INTIX to explore the future of fandom, ticketing, and the live event experience.

[NEW YORK CITY] – Fandom Unpacked, the flagship podcast produced by Situation, is proud to announce an official partnership with The International Ticketing Association (INTIX), the leading professional association and forum for the live event ticketing and fan experience community.

The partnership will kick off with an episode on September 10, 2025 at 1 PM ET featuring Feld Entertainment’s Jim Moseley in conversation with hosts Damian Bazadona, Peter Yagecic, and Maureen Andersen about how legacy brands like Disney On Ice and Monster Jam spark fandom for life.

Situation is a full-service marketing and advertising agency that helps experience-based brands turn passion into action. For over two decades, the agency has delivered award-winning campaigns for some of the world’s most iconic names in arts, culture, and entertainment—including Disney Theatrical Group (The Lion King, Aladdin), Wicked, BAM, Major League Soccer, Roundabout Theatre Company, and the Hong Kong Ballet. Named a top workplace by Crain’s and Best Companies Group, the agency is united by the belief that doing is greater than having, and that shared experiences have the power to move people, communities, and culture.

Now, with Fandom Unpacked, Situation has created a space to explore what’s next in fandom, unpacking the psychology, technology, and trends driving modern fan behavior. Through this new collaboration with INTIX, Fandom Unpacked and INTIX will co‑produce exclusive content and events, deeply engaging the ticketing and live entertainment ecosystem with actionable insights and conversations that matter.

“This partnership is a big moment for Fandom Unpacked. INTIX is where the real doers in live events come together, and that’s exactly who we want to be in conversation with,” said Damian Bazadona, Co-Host of Fandom Unpacked and Founder of Situation.

“At INTIX, we don’t just connect professionals—we fuel the powerhouses who create unforgettable live experiences,” said Maureen Andersen, President & CEO of INTIX. “Partnering with Fandom Unpacked gives us the stage to showcase the bold voices and breakthrough ideas redefining ticketing and fan engagement. This isn’t just a conversation—it’s the future, and we’re bringing it directly to our community.”

Fandom Unpacked has featured leaders from some of the most influential brands shaping modern fan culture, including global powerhouses like Disney, F1, Southwest Airlines, the US Open, and the NFL, and iconic names across entertainment and media like Tessitura, the Recording Academy, and PBS. From franchise storytelling to platform-native content to fan-first live experiences, the series unpacks what it takes to build lasting connections in a world driven by passion.

This partnership underscores both INTIX’s and Situation’s shared commitment to innovation in live experience, and to elevating the voices shaping what fandom looks like tomorrow.

About Fandom Unpacked
Hosted by Damian Bazadona and Peter Yagecic and produced by Situation, Fandom Unpacked is a livestream and podcast series dedicated to exploring how creators, marketers, and platforms are transforming passion into participation. Learn more and tune in www.situationinteractive.com/fandom-unpacked/.

About INTIX
Founded in 1980, the International Ticketing Association (INTIX) is a registered non-profit membership organization that connects entertainment professionals with the education, innovation, tools, and relationships needed to deliver optimal customer access and live-event success. Its diverse and inclusive community includes more than 1,000 members across ticketing, technology, marketing, fundraising, finance, and sales, representing organizations in the arts, sports, entertainment, and public venues in over 25 countries. Through INTIX Access, members gain exclusive insights, trend features, and thought leadership that advance the global ticketing and live entertainment industry.

Media Contacts
INTIX
Email: media@intix.org

Situation
Eliza Palter
Email: epalter@situationinteractive.com