The Price is Perception: Broadway’s Ticket Story

Next up in the Broadway Audience Series: a deep dive into how price shapes the ticket-buying journey. We’ll unpack discount-hunting habits, shifting perceptions of value, and what audiences believe has changed over time.

Join us on October 7th from 12-1 PM ET for a conversation on the psychology of pricing — how fans talk about it, how it influences the decision to buy (or not), and the role it plays in shaping the Broadway experience itself. Expect a candid discussion that connects data to the real behaviors we see in the market today.