Opening a show on Broadway is harder than it’s ever been. The runway is shorter, the stakes are higher, and the margin for error is razor-thin. That’s why what happens before New York—whether it’s Off-Broadway, out-of-town, or overseas—matters more than ever.
Join us for a livestream on Thursday, September 18 at 12 PM ET, when we’ll dig into how pre-Broadway runs can serve as more than just creative workshops. Can we use them to better understand audience behavior, refine messaging, and sharpen strategy before the New York reviews hit?
You’ll hear from producers, presenters, and marketers from both sides of the Atlantic, including Rian Durham (VP, Accounts) and Pippa Bexon (Executive Director, Account Management, Situation UK), who work closely with shows in development around the country and across the pond.
