Beyond the Post: How Cultural Institutions Can Refresh Their Approach to Social Media

Many cultural institutions are still treating social like a notice board: cranking out content, promoting programming, and hoping for clicks. But the landscape has changed. Audiences expect more, algorithms demand more, and internal teams are often too siloed or stretched thin to keep up. On Wednesday, August 6th at 12 PM ET, we explored how social strategy needs to evolve from reactive posting to annual, campaign-based planning that puts the institution itself (not just its programming) at the center.

During this livestream, we dug into the integration of paid and organic, the gap between content creation and execution, and how to get internal stakeholders aligned without losing the thread. Whether your team is stuck in its ways or just unsure where to invest, we talked about what’s working, what’s not, and how to reframe social as a stage, not just a sales platform.