Fandom on the Field: How Sports Move the Masses

What does it mean to build fandom in an era where the lines between tech, sport, and culture are constantly blurring? On Thursday, October 9th at 12 PM ET, Fandom Unpacked welcomes Mike Lorenc—20-year Google veteran, Clinical Assistant Professor of Sport Management at the University of Michigan, and co-owner of AFC Ann Arbor—to explore how technology, marketing, and live experiences are reshaping the fan journey.

Joining Mike are Damian Bazadona (Founder & President, Situation), Maureen Andersen (President & CEO, INTIX), and Peter Yagecic (Innovation Advisor, Situation) for a wide-ranging conversation on the power of digital communities, lessons from running a soccer club, and what today’s fandom can teach us about tomorrow’s audiences.