Fandom Unpacked: How Feld Entertainment Keeps Audiences Coming Back, Generation After Generation

For millions of families, Feld Entertainment is the entry point to live entertainment. The roar of a monster truck. The magic of your favorite characters on ice. These experiences aren’t just fun—they’re often the very first spark of fandom. In the Northeast, one of the most competitive event markets in the world, Jim Moseley, VP of Event Marketing & Sales, Northeast, knows what it takes to capture that choice and keep audiences coming back.

Join Damian Bazadona (Founder & President, Situation Group), Maureen Anderson (President & CEO of INTIX) and Peter Yagecic (Innovation Advisor, Situation) for a live conversation with Jim about how Feld Entertainment balances legacy brands with new discovery, how they reach both parents and kids in the same breath, and what it means to turn a first-time ticket buyer into a fan for life.