The Heart of Travel Fandom: A Digital Journey with Southwest Airlines

A saying often attributed to Ralph Waldo Emerson encourages us to think of life as a journey, not a destination. Few companies that focus on facilitating those journeys have drawn a greater number of fans than Southwest Airlines. In this episode of Fandom Unpacked, join host Damian Bazadona, series producer Peter Yagecic, and guest Andrew Harvell, Manager of Digital Strategy and Optimization for Southwest Airlines, as they examine how to convert loyal customers into brand ambassadors and fans.