Converting Concert and Sports Fans into Theatergoers: Our Findings with Ticketmaster

Concertgoers, sports fans, and theater audiences share more than a love of live experiences—but why don’t we see more overlap between them? In our latest livestream with Ticketmaster, we’ll unpack new survey findings exploring what motivates concert and sports buyers, what keeps them coming back, and how we can inspire them to add theater to their live entertainment mix.

Whether you’re marketing stadium tours or Broadway shows, join us on Wednesday, November 19 at 12 PM EST to discover what fandom can teach us about driving engagement—and conversion—across genres.