Arts & Culture Marketing Built from Institutional Insight
We connect your work with the people it’s meant to reach: building audiences, deepening relationships, and supporting the long-term vitality of your institution.
Let’s Connect
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Trusted by Leading Cultural Institutions
✓ Experienced industry veterans from museums, dance, opera, performing arts institutions, regional theaters, and Off-Broadway
✓ Integrated marketing, paid media, and creative expertise
✓ Campaigns aligned to real institutional goals
✓ Tessitura Preferred Partner
A Strategic Approach Built for How Institutions Actually Work
We understand the realities of working inside cultural institutions, from shifting priorities to balancing mission, audience, and revenue goals.
Audience & Program Insight
We work in lock step with the full arc of your programming cycle, supporting how audiences discover your work, engage with it, and return over time.
Cross-Platform Media Execution
We plan, deploy, and optimize campaigns across search, social, video, and streaming, adapting in real time to performance and institutional priorities.
Attribution That Connects to Real Goals
We connect paid media performance to meaningful institutional milestones — from ticket sales to membership and fundraising — using data integrations that align with your organizational history.
Creative & Messaging That Resonates
We develop creative strategies and visual storytelling that connect with your audiences, from core supporters to new visitors, with work that reflects your mission, your programming, and your voice.
We’ve Sat in Your Seat
We know the pressure of working in an institution because we’ve been there. Our team transitioned from in-house roles at major institutions to Situation because we’re passionate about scaling the impact of the arts.
What We Deliver
Full-funnel marketing and paid media & creative strategy, built to help arts and culture organizations connect, engage, and grow.
Strategic Paid Media Planning & Buying
Thoughtful media plans shaped around your audiences, your programming, and the rhythms of your season.
Audience Insight & Data Strategy
Insights that help us better understand your audiences: how they discover your work, what draws them in, and what keeps them engaged.
Creative & Messaging Strategy
Creative and messaging that reflect your voice and mission, inspiring your audience to act.
Measurement & Impact Frameworks
Approaches that connect our work to meaningful outcomes, from attendance and membership to deeper audience engagement over time.
Social Media Strategy & Audience Development
Social and content strategies designed to grow audiences, deepen engagement, and support long-term relationships with your institution.
We Design Campaign Systems, Not Just Assets.
Our creative strategy is the connective tissue between our media placements and your audience. We build “multi-canvas” campaigns that thrive everywhere from Reddit to a Times Square billboard.
Signature Theatre: Key Art Development
For Signature Theatre’s 2025–2026 season, we developed key art that reflects the individuality of each show—bold concepts that signal tone, spark curiosity, and invite discovery.
BAM: Winter/Spring 2025 Season Video
Concepted and created end-to-end, this video announces BAM’s Winter/Spring 2025 season with the same energy as the work itself—bold, dynamic, and impossible to ignore.
New York Philharmonic: Young People’s Concert Video
From concept through execution, this video celebrates the Young People’s Concerts—capturing the wonder, energy, and emotional impact of live music for young audiences and their families.
Guggenheim: Orphism in Paris Video
Concepted and created end-to-end, this video reimagines Orphism through motion, color, and sound—bridging art history and contemporary visual storytelling.
MET Opera: Magic Flute Video
Concepted and created by our team, this television spot highlights The Magic Flute as a timeless fairy tale—connecting parents and children to opera through story, imagination, and the magic of the holiday season.
Deep Dives into the State of the Arts
We don’t just market the arts; we invest in them
We founded Situation Project in 2011 on a mission to stimulate and expand the imaginations of students in local and underserved communities by increasing their access to arts and culture experiences. This is one manifestation of our investment in our community and our passion for arts education as a driver of the next generation of leaders.
We’d love to talk!
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