Director of Paid Media
For nearly 10 years, Mara has been a key member of the constantly evolving media team at Situation – a digital agency best known for helping brands build passionate communities through digital-first marketing strategies.
She now serves as the Director of Paid Media and oversees a team of media planners, buyers, and traffic coordinators. Mara guides the team through the strategy, execution, and reporting stages of all paid campaigns. Her clients span across major non-profits, Broadway shows, and arts & culture institutions. Mara defines the client’s digital objectives, strategizes ways to achieve their goals, and works with the wider internal team to analyze and optimize the results.
Her depth of experiential knowledge, relationships with key media partners, and certification across Google products make her voice a unique and essential component of all media projects.