Vice President, Media & Analytics
Lisa Cecchini is the Vice President of Media and Analytics at Situation – a digital agency best known for helping brands build passionate communities through digital-first marketing strategies. She has been with Situation since 2005 leading initiatives and innovations in online media, search engine marketing, quantitative research, and data analysis. Lisa has worked on a variety of clients including long-running Broadway hits Wicked and MAMMA MIA!, institutions such as The Metropolitan Opera, and live event brands like Wanderlust.
Lisa actively leads agency initiatives that further the community development in digital through Situation-produced events and TEDxBroadway. Lisa is also a weekly contributor to The Broadway Briefing, the Broadway industry’s leading newsletter, penning articles about data trends. She has also spoken on panels and given presentations at Google and BroadwayCon and has moderated panels at Broadway League Road Conference. Additionally, Lisa is a guest lecturer on digital marketing for graduate students at Yale, Columbia, and Brooklyn College.
Lisa holds a Bachelor of Science in Communication Studies and a Bachelor of Arts in Theatre from James Madison University as well as a Masters in Marketing from Baruch College. In her spare time, you can find Lisa leading volunteers at a soup kitchen in or at Carnegie Hall where she performs with the Oratorio Society of New York.
Thought Leadership: Broadway World