Case Study

SCHOOL OF ROCK: 360° MUSIC VIDEO

360° video comes to Broadway.

Assignment:

School of Rock the Musical created the first-ever 360° music video made by a Broadway show, featuring a brand-new song by Andrew Lloyd Webber. Our role was to develop a distribution plan to transform this awesome piece of content into an online phenomenon.

The Solution:

Through our partnership with Facebook, we enabled School of Rock to become the first brand to utilize paid 360° video posts on their platform. We also created a YouTube partnership that put School of Rock front and center on YouTube’s 360° home page as featured content.

The Results:

We generated 1.2 million YouTube views in under a week and enjoyed widespread press coverage and fan engagement.