Case Study

Objective:

Opus3Artists.com is a B2B website whose primary objective is to showcase the organization’s internationally renowned roster of artists to an expanding base of buyers for performance and engagement opportunities. Our goal was to create a state of the art tool that highlights the roster of talent in the Opus 3 Artists family and allows visitors to quickly get in touch with the right resource to book an amazing artist.

Strategy:

We met with both the US and international stakeholders for Opus3 Artists to define their current audience segments and identify growth opportunities for the future. We also performed a detailed competitive analysis of competitor websites to make the case for our bold visual reimagining of the site. Finally, we worked closely with the client to identify the pain points in the existing booking process and proposed an improved user-experience design to increase conversion.

Results:

The new opus3artists.com is a stunning, mobile-first showcase for the brand that uses large, vivid imagery and videos to draw the user into this premium world. Users are now presented with several options to browse and search for artists, and contacting a booking agent is never more than two clicks away.

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