Case Study

Assignment:

The Ad Council hired Situation in 2018 as the social agency of record for their internationally-acclaimed public service campaign, “Love Has No Labels,” which encourages people to examine and challenge their own implicit bias. While the campaign’s inaugural PSA and subsequent video campaigns have achieved tremendous views and engagement on an annual basis, Situation is tasked with breathing life into the campaign on a daily basis by developing and sharing content that continues to move the public towards greater love and acceptance across all “Love Has No Labels” social touchpoints.

The Solution:

The Ad Council hired Situation in 2018 as the social agency of record for their internationally-acclaimed public service campaign, “Love Has No Labels,” which encourages people to examine and challenge their own implicit bias. While the campaign’s inaugural PSA and subsequent video campaigns have achieved tremendous views and engagement on an annual basis, Situation is tasked with breathing life into the campaign on a daily basis by developing and sharing content that continues to move the public towards greater love and acceptance across all “Love Has No Labels” social touchpoints.

The Results:

The Ad Council hired Situation in 2018 as the social agency of record for their internationally-acclaimed public service campaign, “Love Has No Labels,” which encourages people to examine and challenge their own implicit bias. While the campaign’s inaugural PSA and subsequent video campaigns have achieved tremendous views and engagement on an annual basis, Situation is tasked with breathing life into the campaign on a daily basis by developing and sharing content that continues to move the public towards greater love and acceptance across all “Love Has No Labels” social touchpoints.