Criterion Ticketing: A New Ticketing Application That Puts User Experience First

The scope of this project included the design and development of a product to sell individual tickets that prioritized the user experience. To create and execute a robust web application, we used a modern, serverless solution to ensure scalability and perform reliably during heavy traffic periods.

Criterion puts the users first, prioritizing factors that other ticketing platforms might not. Our “Pick Seats For Me” feature was created for users that prefer to have the application automatically reserve seats based on their search criteria, including searching for accessible seats. This feature is especially important for users with a physical disability and may have difficulty using a traditional seat map to select tickets.

To create and execute a robust web application, we used a modern, serverless solution to ensure scalability and perform reliably during heavy traffic periods. Criterion’s best-in-class user interface is fully responsive on any screen size, so users making purchases on their mobile devices don’t have to sacrifice a quality experience. By not requiring users to create or have an account in order to check out, we took fans through the purchase process in as few clicks as possible. In addition, Criterion’s Design System tool offers more unique branding opportunities, making it easy for productions to choose a color palette that matches their brand while passing web accessibility color contrast standards. With a “minimalist” mindset, the carefully designed user interface greatly simplified the ticket buying experience for users.

With a solid architecture defined, Situation worked using an agile project management method. By putting designs and early versions of working software in front of users early and often, we were able to gather feedback and efficiently refine the user experience.