We transformed New Jersey icons into American icons with a super targeted Snapchat campaign.
Capitalizing on the most American holiday of all – the Fourth of July – we simultaneously released dozens of cleverly branded Snapchat geofilters, all under the umbrella of the RHONJ brand, all over the nation.
The geofilters were designed for specific, popular July Fourth weekend destinations – landmarks, monuments, fireworks displays, baseball stadiums and more. Each geofilter was completely unique; the art was a nod to both the location of where the filter went live, as well as a wink to the series.
But one day wasn’t enough for the scope of this campaign. Users discovered these entertaining geofilters for five whole days during and surrounding the long weekend. In total, we created 73 Snapchat geofilters released for an astounding 1,192 total hours.