Leading minds from the Broadway industry all gathered on Friday, January 11th at the New York Hilton Midtown for the second annual BroadwayCon Industry Day. The event was poised to answer the question: how can we build and nurture our bond with the Broadway fan?

Industry Day 2019 was a fresh way to kick off the year and welcomed over 400 attendees. Through meaningful and thought-provoking conversations, the day focused on exploring new and innovative ways to create lasting relationships with Broadway fans.

Thanks to a stellar line up of speakers and a great partnership with Mischief Management, the event was a huge hit.  Take a look at how the day of keynotes and panels unfolded.

Situation’s Stephanie Connors (Executive Assistant) and Ann Zhu (HR Generalist) greeting Industry Day attendees at New York Hilton Midtown.


Anthony Rapp (Actor & Co-Founder of BroadwayCon) kicking off Industry Day 2019.


Laura Davis Gross (SVP, Marketing at Wanderlust) sat down for a fireside chat with Mike Birbiglia (Writer, Comedian, Actor, and Director).


Forbes’ Lee Seymour sat down with Charles Flateman (Senior Vice President of Marketing at The Shubert Organization), Kurt Deutsch (President of Sh-K-Boom/Ghostlight Records), and Bonnie Comley (Found of BroadwayHD).


Situation’s Jackie Lau (Executive Director of Project Management) gave a poignant keynote on web accessibility.


Lauren Reid (CCO of the John Gore Organization) sat down with Mark Fisher (Co-Owner of Mark Fisher Fitness & Business for Unicorns).


Situation’s Jordan Person (Executive Director of Business Development and Communications) spoke with Sara Flores (Director of Creative Content & Associate Producer at Macy’s) and David Korins (President & Founder of David Korins Design).


Founder and President of Situation, Damian Bazadona, moderated a panel with Bashan Aquart (Executive Creative Director at AKA NYC), Tom Greenwald (Co-Founder and Chief Creative Officer at Spotco), Diana Salameh (Director of Marketing and Communications at Serino Coyne), and Steven Tartick (Executive Creative Director at RPM).


Ilene Rosen (Managing Partner of RPM) lead the conversation with Mandy Greenfield (Artistic Director at Williamstown Theatre Festival), Julia Jordan (Executive Director at The Lillys & Treasurer at The Dramatists Guild), and Emily Simoness (Co-Founder & Executive Director of SPACE on Ryder Farm).


Katie Dalton (Senior Vice President at Audience Rewards) talked to Driss Belmadani (Manager, Loyalty Partnerships at JetBlue Airways), Jason Nickel (VP, Marketing and Creative at GREATS), Lexi Tollefsen (Brand Marketing Manager at Rent the Runway), and Miles Johnson (Senior Manager of Culture & Community at SoulCycle).


Situation’s Lisa Cecchini, VP of Media & Analytics, closed out the event and invited attendees to a networking cocktail hour.


Will we see you in 2020?

BroadwayCon Industry Day in The News

*Bonus* Situation’s Lisa Cecchini (VP of Media & Analytics) and Rachel Feldman (Audience Insights Analyst) smiling about the press (or about survey results – you decide)!