On May 10, 2018, we had an open conversation about our culture today and what it means for a brand’s future – particularly in the world of entertainment.

The audience heard from Situation’s leaders and top industry execs as they explored the pulse of the entertainment industry as well as the added responsibilities and possibilities within it.

The day began with an introduction from Jason Fahlstrom from Google who spoke about responsibility from Google’s perspective and what it means to them as an organization.

We transitioned to our Founder/President, Damian Bazadona, who broke the ice with a personal story that resonated with the audience about doing the right thing for the right reason – even (or especially) in times of pressure.

We moved onto our first talk led by our VP of Creative, Tom Lorenzo. Tom’s talk, “Speak Up or Shut Up?”, focused on intent vs. impact for brands that are joining today’s cultural conversations and the three elements to focus on in order to resonate with consumers.

Lisa Cecchini, our VP of Media & Analytics, took the stage next with “Getting Into the Swing of Things.” Lisa covered how we’ve switched from behavioral targetting to contextual targeting and the most important (and controversial) touch points we need to be talking about from a data perspective.

We topped things off with a panel from the brand’s viewpoint. On the stage, we were joined by Charles Flateman (The Shubert Organization), Stephen Byrd (Front Row Productions), Marcus Ellington (Google), and Roberta Caploe (Cynopsis Media).

Thank you to everyone who joined us and is continuing the conversation!