Digital shop, Situation, is tapped to lead social efforts on Ad Council’s groundbreaking campaign ‘Love Has No Labels’

New York, New York (March 19, 2018) – Situation, an NYC-based digital agency focused on connecting people to amazing experiences, has been selected by the Ad Council as the new social agency for their award-winning campaign – Love Has No Labels. Situation will manage the campaign’s social content creation and community engagement. Work will begin this month and Situation will work closely with R/GA, the campaign’s creative agency.

“Our social communities have always been a critical component of Love Has No Labels as a way of reaching our supporters and beyond with messages about diversity and inclusion,” said Ellyn Fisher, SVP of Marketing and Communications at the Ad Council. “We’re excited to work with the Situation team to develop and share content that continues to move the public towards greater love and acceptance.”

Situation will work on developing the content strategy across the campaign’s Facebook, Twitter, and Instagram channels, and consult with the Ad Council on key influencers and brand partners throughout the length of the campaign.

“As an agency, our ultimate success is defined by so much more than the financial success we help drive for our clients. It’s for that reason that we’re honored to put our talents and resources behind Love Has No Labels. The folks at the Ad Council and R/GA have produced such inspiring work since the campaign’s inception, and we look forward to joining them,” said Damian Bazadona, President/Founder of Situation.

To learn more about Love Has No Labels, join the campaign’s social communities on FacebookTwitter, and Instagram.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.


Situation is a digital-first marketing agency. Since 2001, we’ve connected people with amazing brand experiences. Through creative, media, and technology, we help brands capture and promote why their brand is truly worth experiencing in ways that move people to action. Our wide range of capabilities services a variety of industries including arts and culture, automotive, B2B, theatre, education, health and wellness, non-profit, spirits, sports, travel and tourism, and TV/film. Connect with us on Facebook, Twitter, Instagram, LinkedIn or visit


Sonya Matejko
(646) 862-2445