What are the financial implications of a Tony Award win? Joanna Kao of the Financial Times sets out to answer just that in an article released the morning after the Tony Awards. Situation’s President/Founder, Damian Bazadona, chimed in with his take that though winning is amazing, it’s not everything: “It’s not the end-all on a show’s success. Data is the fuel for a lot of these shows, of the way they’re selling.”

Check out the full article from Joanna Kao here.