Assignment
We wanted to keep creative on brand and engaging for a national media buy on Weather.com while showcasing this international brand for incoming tourists.
Solution
We captured the playful spirit of Blue Man Group by changing out the creative the web visitor was served based on the current weather conditions in your area. We also created a weather widget on Blueman.com.
Results
Working with our partners at Doubleclick, we tracked everything from click-thru rate to post impression ticket purchases. We had a reporting strategy in place to accommodate multiple ticketing portals. We are also happy to report it was mostly sunny during this campaign.