Assignment
As a new sports television network, SportsNet NY called on us to help drive viewership for their coverage of the New York Mets season.
Solution
Through marketing agreements with the major New York sports destinations, we created a campaign that made our advertising messaging actually useful to the consumer. We delivered ad creative which displayed programming that was happening in real-time.
Results
The results confirmed that the advertising was highly relevant. We made what was in the banner actually worth the consumer’s attention. In addition, SportsNet NY exceeded all ratings expectations as a new local sports network.