Assignment
We wanted to spread the excitement of WICKED from existing fans to their friends utilizing our 400,000+ Facebook fan base.
Solution
We created a tab called “Elphaba Yourself,” which lets you turn your profile picture green just like the heroine of WICKED. Not only do you get to have a little fun, but when your friends see your new picture they immediately want to find out more.
Results
We tracked the results through brand monitoring and set goals in our site analytics tracking. The fans loved it, and green profile pictures sprouted up all over Facebook.
Elphaba Yourself here.