Our flexible approach takes into account the uncontrollable factors that affect all facets of the travel & tourism industry – everything from weather to gas prices. We want to help you turn travelers armed with options and hampered by obstacles into lifelong brand loyalists. See an example of our travel & tourism work below.
We wanted to keep creative on brand and engaging for a national media buy on Weather.com while showcasing this international brand for incoming tourists.
We captured the playful spirit of Blue Man Group by changing out the creative the web visitor was served based on the current weather conditions in your area. We also created a weather widget on Blueman.com.
Working with our partners at Doubleclick, we tracked everything from click-thru rate to post impression ticket purchases. We had a reporting strategy in place to accommodate multiple ticketing portals. We are also happy to report it was mostly sunny during this campaign.