As industry leaders, we identify new strategies to tackle the rapidly changing behavior of theatre patrons. Capture new audiences, engage with existing audiences, and keep your brand at the top of the list of ever-expanding live entertainment options. See an example of our work in theatre below.
Assignment
We were tasked with engaging WICKED fans and their friends to raise awareness for charitable organizations.
Solution
THE WICKED GAMES…FOR GOOD was a series of six games played over eight weeks on a variety of social channels. In addition to being fun and simple to play, each game was affiliated with a good cause. Our fans traversed Facebook, Twitter and YouTube, sharing their participation with friends along the way.
Results
We surpassed all engagement benchmarks set before the launch of the campaign, with our most popular game becoming permanent part of our engagement toolbox. And not only did WICKED gain Facebook fans, our partnering charities saw an uptick, too.