Home/What We Do/theatre/

We propel your standing ovation moment from the stage to the world

As industry leaders, we identify new strategies to tackle the rapidly changing behavior of theatre patrons. Capture new audiences, engage with existing audiences, and keep your brand at the top of the list of ever-expanding live entertainment options.

A sampling of our client experience in the theatre world includes:Theatre

Our Work in Action

Assignment
We were tasked with engaging WICKED fans and their friends to raise awareness for charitable organizations.

Solution
THE WICKED GAMES…FOR GOOD was a series of six games played over eight weeks on a variety of social channels. In addition to being fun and simple to play, each game was affiliated with a good cause. Our fans traversed Facebook, Twitter and YouTube, sharing their participation with friends along the way.

Results
We surpassed all engagement benchmarks set before the launch of the campaign, with our most popular game becoming permanent part of our engagement toolbox. And not only did WICKED gain Facebook fans, our partnering charities saw an uptick, too.

Our Commitment to Innovation in Theatre


TEDxBroadway Ushers In the Next Generation of Talent

As published in Backstage Magazine

What's the best that Broadway can be 20 years from now? For Damian Bazadona, finding a new creative pool is a key to success.

"The best thing that Broadway can do is attract as much talent as possible," argued the founder of digital marketing firm Situation Interactive. "Innovator development is the best path to audience development."

Bazadona is one of the organizers of TEDxBroadway, a conference where industry leaders discussed where the Great White Way will be in 2032. Fostering creativity was one of many topics at the event, which brought together theater movers and shakers to present on a multitude of issues from audience development to ticketing at New World Stages on Monday.  (Read more)