No matter how many opportunities there are to catch a season premiere or series finale after the fact, nothing compares to seeing it in real time. We navigate the evolving landscape of television and get viewers to tune in when you need them most. See an example of our work in TV below.
Assignment
We wanted to re-energize the national fan base of Legally Blonde, many of whom live outside of the NYC region, to help fuel word-of-mouth for the first ever airing of an entire Broadway musical on broadcast TV.
Solution
Our solution was – trivia! We invited our Legally Blonde loyalists through an exclusive email to participate in a trivia contest which ran online during the broadcast premiere. What started with a phone call from the star of Legally Blonde, the campaign triggered text messages throughout the broadcast.
Results
Over 6,000 entries were recorded over the 3 hour period of the broadcast and the productions fan club message board added thousands of new applicants. As icing on the cake, Legally Blonde led its timeslot on MTV which prompted the creation of the reality series The Search for the New Elle Woods.