Sports are more than just games, teams, or scores – they’re priceless in-person experiences with family and friends. Increase stadium attendance or broadcast viewership by inspiring fans’ desire for communal excitement.
A sampling of our client experience in the sports world includes:
Our Work in Action
Lift awareness for the Nitro Circus Live Las Vegas premiere.
We collaborated with two of the event's superstars to create a video that was sure to go viral. The solution -- announce the show with a base jump off of the MGM Grand and capture it on video for fans to watch. The video was circulated through a range of publicity and owned media channels.
The video -- which had multiple touch points -- was picked up by hundreds of outlets delivering hundreds of thousands of impressions. More importantly -- the length of stay with the video far exceeded campaign projections.
Adweek Highlights our Sports Focus
Who Damian Bazadona, president
What Digital marketing agency
Where New York's Garment District Damian Bazadona, a New York Giants fan, isn’t your typical sports marketing expert. The founder of 10-year-old Situation Interactive built his business around getting people to buy online tickets to Broadway shows like Mamma Mia. Still, the shop’s expertise in peddling spectacle seems to have helped secure its latest win: digital work for the 2014 New York/New Jersey Super Bowl Host Committee. Part of a push to diversify its client base, the football account will help keep the agency’s ideas fresh, Bazadona said. “If you become too niche, you’ve created a cookie shop,” he added.
Read the full story here on Adweek.com.