Your event can take place once a year or every day. You can start with 10 tickets or 10,000,000. It's still imperative to drive urgency and action to potential patrons, ensuring that they commit both their time and budget to your event. See an example of our live events work below.
Assignment
We aimed to increase awareness and attendance for the 2011 New York International Auto Show through refreshed branding, a new commercial, and forward-thinking digital strategy.
Solution
We decided to approach the event not as the oldest, most respected auto show in America – but as a sexy event with a sense of humor. Our key art and tagline got both points across.
Our commercial carried the same spirit and gave us a few more details regarding why “It’s not easy being a super model” at the New York Auto Show.
Online, we kept fans engaged through frequent Twitter updates and Facebook posts. We also created a video content series to bring fans behind the scenes at the Auto Show…“After Dark” which featured our own supermodel spokeswoman, Serene.
Results
We tracked banner ad performance, provided brand monitoring, and reached out to influencers on Twitter. Our work was featured on major auto blogs and USA Today. At the event, celebrities and car enthusiasts were definitely excited and we were glad to be there to capture it.