Spoiler alert! Moviegoers want to be a part of your film’s collective buzz. Tactical planning gets audiences away from their home entertainment systems and onto box office lines by tapping into that deep-seated desire. See an example of our work in film below.
Assignment
We were charged with connecting existing fans of Lord of the Dance stage performance with the excitement of the Lord of the Dance 3D film. The film had a limited run, so we needed to inspire fans to get into theaters while there was still time.
Solution
So we went right to the source! We took a camera crew to the New York premiere, interviewed Michael Flatley himself, and had moviegoers share their love of the movie with us. We shared the videos on Facebook and YouTube throughout St. Patrick’s Day.
Results
The response from fans was overwhelmingly positive. And it was announced nearly 10 days later that Lord of the Dance 3D would be extending its run.