I love traveling, so I was elated to fly to San Francisco, California to represent Situation at the TV of Tomorrow Conference. In addition to speaking on a panel of fellow Ad Strategists, I participated in conversations about the future of television content strategy, ad buying, and consumption habits. The two-day event overlooking the Golden [...]
Earlier this week, much of the world looked to the sky in a rare moment of collective awe at the eclipse passing overhead. I know I wasn’t the only one who felt deeply moved by it. You could feel a collective sense of warmth and wonder. The tops of buildings in urban areas were full [...]
Why Focus on the Legal Implications of AI? In June of 2023, we gathered marketers from the nonprofit, higher education, arts & culture, theatrical, attractions, and sports industries to discuss the AI boom and what it meant for our businesses. This was the dawn of the ChatGPT storm, and many were unsure what this not-so-new [...]
Generative AI tools have been slowly coming online for about half a decade, but the debut of ChatGPT in November 2022 is generally considered to be the moment that the world started paying attention, largely because that’s when anyone could play with OpenAI’s version of the tech for free (and soon you won’t even need [...]
For those of you who did not attend The New York City Tourism + Conventions Annual Meeting last week, I highly recommend becoming a member and attending next year. Many of us know that in 2023, tourism was up almost 10%. At last week’s meeting, NYC T+C shared that the forecast for 2024 calls for [...]
I attended my first SXSW (South by Southwest or “South By” if you’re in a hurry) in March 2013. The annual week-long event in Austin, Texas, which is sometimes called “the nation’s best-known hipster tech conference,” started primarily as a music festival in 1987 but added film and interactive tracks in 1994. The official SXSW [...]
Lately, I’ve heard some exciting conversations happening across our industry about how we can welcome new audiences into our world. It got me thinking: what better way to dig into those conversations than by spotlighting a group that’s been doing this kind of audience development for ten years? The Met Opera's Fridays Under 40 program, [...]
The Importance of Tourists for Broadway In the doldrums of winter, many shows will focus on how to drive locals and suburbanites to fill seats. Sales initiatives like Broadway Week and Kids Night on Broadway are great ways to help alleviate these slower sales periods, but it’s easy to forget that tourists are still filling [...]
Artists Versus Technology: Do they have to be in competition? There’s a pervasive false narrative in our society that most gifted artists have no love for new technology. This idea is reinforced by YouTube videos of Broadway performers scolding those who interrupt performances by capturing video on their phones. What rightly infuriates actors in such [...]
Last week, I had the opportunity to sit down with Meghan Goria (Situation’s needs-no-introduction Account Group Director for Arts & Culture) and Peter Yagecic (our incredible VP of Innovation), and we got to nerd out on Criterion — a project that not only met the moment but reshaped it. Roundabout Theatre Company's ambitious decision to create [...]
